catalog layout, typography
CHALLENGE
This WI based company can benefit from a printed catalog that would connect with consumers in the industrial trades. The focus is on creating a document that demonstrated the strength and durability of products displayed within and how the company meets these requirements.
SOLUTION
Heavy use of texture and bold color use was applied to this design. Colorful typography stands out in contrast to the grayscale images and desaturated backgrounds that support the document. Care was given to be sure the typography & imagery mirrored the dialogue included within this layout.
