concept, layout, photography
CHALLENGE
This event benefits from using an original image for posters, mailers, and a social media campaign to generate interest and increase traffic. Using a concept mash-up for marketing was the focus of this design and the elements are incorporated into all forms of media.
SOLUTION
Merging the visuals of stop lights with wine stains creates a unique image blending the idea of walking the streets and casual drinking. Photographing the necessary components and assembling them into a minimalistic approach kept the hero image the primary interest. Etching the date onto the cork pairs typography with photography and helps the information be dynamic and memorable.
