concept, layout, photography
CHALLENGE
This event benefits from using an original image for posters, mailers, and a social media campaign to generate interest and increase traffic. Using a concept mash-up for marketing was the focus of this design and the elements are incorporated into all forms of media.
SOLUTION
Merging the visuals of stop lights with wine stains creates a unique image blending the idea of walking the streets and casual drinking. Photographing the necessary components and assembling them into a minimalistic approach kept the hero image the primary interest. Etching the date onto the cork pairs typography with photography and helps the information be dynamic and memorable.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/6916492e2fb44489fcc344ee324b5758/aacc7a9f-cce2-44f5-984f-16542aac4d86_rw_1920.jpg?h=c9a2fc576137152fb6b4e06fdd4763e3)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/6916492e2fb44489fcc344ee324b5758/d5305fb7-4433-4bd8-9487-dd05fad4872f_rw_3840.jpg?h=73b5980d9fc02f239838193c20827e86)