company name & brand, logo, mockups
CHALLENGE
This company focuses on introducing youth to the adventures of snorkeling and scuba diving. DIVINGO, a compound of the words “DIVING: and “GO” is about keeping things simple and efficient, with the priority being the customer and their own personal experience.
SOLUTION
Bright colors maintain the enthusiasm of the brand, while simplistic font choices allow for clear instruction and legibility in aquatic environments. The model of the scuba mask and snorkel were incorporated into the “g” form to create a specialized logo that stands out from the rest.
