This dress shop’s web page benefits from a social media campaign to encourage traffic as well as create a new means of displaying merchandise for clients in a stylish, unique way. Responsive designs that showcase the hero image and appointment booking links increases the potential for customer engagement and sales.
Pairing garments with floral elements and vintage flourishes allows clients to visualize themselves in attire. A warm color palette and textures based on the hero image maintains consistency throughout the site and builds upon the connection through the social media campaign name. To create additional movement, dress graphics have the potential for sliding into place and opacity reveals displaying text, all supported by appropriate changes to meet responsive size potentials.